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Perspective of E-commere in the Industries of Gujarat

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Kakkad, Chetna H. (2008) Perspective of E-commere in the Industries of Gujarat. PhD thesis, Saurashtra University.

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Electronic commerce, commonly known as e-commerce or e-Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown dramatically since the wide introduction of the Internet. A wide variety of commerce is conducted in this way, including things such as electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web atleast some point in the transaction's lifecycle, although it can encompass a wide range of technologies such as e-mail as well. A small percentage of electronic commerce is conducted entirely electronically for "virtual" items such as access to premium content on a website, but most electronic commerce eventually involves physical items and their transportation in at least some way. In many cases, e-commerce company will survive not only based on its product, but by having a competent management team, good post-sales services, well-organized business structure, network infrastructure and a secured, well-designed website. A company that wants to succeed will have to perform 2 things: Technical and organizational aspects and customer-oriented. Consumers have accepted the e-commerce business model less readily than its proponents originally expected. Even in product categories suitable for e-commerce, electronic shopping has developed only slowly. Several reasons might account for the slow uptake, including: Concerns about security, Lack of instant gratification with most e-purchases (non-digital purchases), The problem of access to web commerce mainly for poor households and for developing countries, The social aspect of shopping, Poorly designed bug-infested e-Commerce web sites that frustrate online-shoppers and drive them away, Inconsistent return policies among e-tailer’s or difficulties in exchange/return.


Item Type Thesis (PhD)
Item ID 52
Creators Kakkad, Chetna H.
Guide Shukla, Hitesh J.
Keywords E-Commerce, Online Shopping, Industry, Gujarat
Dewey Decimal Subjects 300 Social sciences > 380 Commerce, communications & transportation > 381 Commerce
Library of Congress Subjects H Social Sciences > HF Commerce
Department Faculties > Commerce > Department of Commerce
Affiliation with Saurashtra University
Qualification Level Doctoral
Language English
Number of Pages 363
Date 2008
Unique ID KAKCH08CO03
Registration No 3060, December 24, 2003
Depositing User Repository Staff
Date Deposited 18 Dec 2011 14:39
Last Modified 17 Jan 2012 12:08

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