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Critical analysis of advertising and strategic media planning in FMCG Sector in India


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Balyan, Yatinder Singh (2011) Critical analysis of advertising and strategic media planning in FMCG Sector in India. PhD thesis, Saurashtra University.

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Abstract

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Details

Item Type Thesis (PhD)
Item ID 766
Creators Balyan, Yatinder Singh
Guide Bhayani, Sanjay J.
Keywords critical, advertising, strategic, planning
Dewey Decimal Subjects 100 Philosophy & psychology > 100 Philosophy > 106 Organizations & management
Library of Congress Subjects H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Department Faculties > Business Management > Department of Business Management
Affiliation with Saurashtra University
Qualification Level Doctoral
Language English
Number of Pages 353
Date February 2011
Unique ID BALYS11MB05
Registration No 4142
Depositing User Repository Staff
Date Deposited 01 Aug 2012 10:28
Last Modified 01 Aug 2012 10:28
URI: http://etheses.saurashtrauniversity.edu/id/eprint/766

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