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Sales promotion strategy of selected companies of FMCG Sector in Gujarat Region


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Reference:

Sindhu, Asha (2011) Sales promotion strategy of selected companies of FMCG Sector in Gujarat Region. PhD thesis, Saurashtra University.

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Abstract

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Details

Item Type Thesis (PhD)
Item ID 758
Creators Sindhu, Asha
Guide Shah, Harish M
Keywords promotion, strategy, sector
Dewey Decimal Subjects 100 Philosophy & psychology > 100 Philosophy > 106 Organizations & management
Library of Congress Subjects H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Department Faculties > Business Management > Department of Business Management
Affiliation with Saurashtra University
Qualification Level Doctoral
Language English
Number of Pages 339
Date February 2011
Unique ID SINAS11MB07
Registration No 4141
Depositing User Repository Staff
Date Deposited 01 Aug 2012 10:09
Last Modified 01 Aug 2012 10:09
URI: http://etheses.saurashtrauniversity.edu/id/eprint/758

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