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A Study of Brand Loyalty and it's Effect on Buying Behaviour In Case of Selected Cosmetics Products in the State of Gujarat


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Dhadhal, Chitralekha H. (2011) A Study of Brand Loyalty and it's Effect on Buying Behaviour In Case of Selected Cosmetics Products in the State of Gujarat. PhD thesis, Saurashtra University.

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Abstract

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Details

Item Type Thesis (PhD)
Item ID 611
Creators Dhadhal, Chitralekha H.
Guide Parmar, Sahilesh J.
Keywords Study, Brand, Loyalty, Behaviour, Products
Dewey Decimal Subjects 300 Social sciences > 380 Commerce, communications & transportation > 381 Commerce
Library of Congress Subjects H Social Sciences > HF Commerce
Department Faculties > Commerce > Department of Commerce
Affiliation with Saurashtra University
Qualification Level Doctoral
Language English
Number of Pages 325
Date December 2011
Unique ID Not available
Registration No 4139, February 28, 2009
Depositing User Repository Staff
Date Deposited 14 Jul 2012 11:38
Last Modified 14 Jul 2012 11:38
URI: http://etheses.saurashtrauniversity.edu/id/eprint/611

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